Target’s purchase of Casper Sleep Inc. may have come as a surprise to some, but it’s actually a perfect match. For starters, both companies are focused on delivering great products and excellent customer service.
In fact, Target has been working with Casper for the past few years, carrying the mattress brand in select stores and online. The retailer also invested in Casper back in 2017.
So why did Target buy Casper? There are a few reasons. First, Target sees the mattress company as a way to further its goal of becoming a destination for all things home.
Casper also gives Target a direct path into the growing digital-first mattress market. What’s more, the acquisition gives Target access to Casper’s innovative product designs and technology, which can be used across Target’s own home products.
Ultimately, this is a win-win for both Target and Casper. Target gets to tap into a growing market and Casper gets the resources and platform it needs to continue innovating and expanding its product line.
It will be interesting to see how this all plays out in the coming months and years.
Yes, Casper is owned by Target.
