Kohl’s is currently in the process of selling Lands End, one of its subsidiaries. This move comes as part of Kohl’s larger strategy to focus on its core businesses and increase shareholder value.
Lands End is a clothing and home decor retailer that was founded in 1963. The company operates through a network of stores and catalogs, and has a strong presence in the United States. Lands End was acquired by Kohl’s in 2002 for $1.8 billion.
Since then, Lands End has struggled to find its place within the Kohl’s portfolio. The company has been unsuccessful in attracting younger shoppers, and has been overshadowed by other brands within Kohl’s such as Nike and Adidas. In recent years, Lands End has been further hurt by the rise of online retailers such as Amazon.
Kohl’s announced its plans to sell Lands End in March of 2019. The sale is expected to be completed by the end of the year. Until then, Lands End will continue to operate as a separate subsidiary of Kohl’s.
It is unclear what will happen to Lands End once it is sold. The brand has a strong following among older shoppers, but it remains to be seen if it can find success under new ownership.
Is Kohl’s selling Lands End?
Yes, Kohl’s is currently in the process of selling its subsidiary Lands End.
