The answer to this question is complicated and, at first, seems to be a clear-cut yes. Amazon has been crushing Barnes and Noble in both revenue and market share for years now, and the trend appears to be continuing.
However, there are a few factors that could be working in Barnes and Noble’s favor. First, Amazon’s primary focus has been on online sales while Barnes and Noble has been focusing on brick-and-mortar sales.
Second, Amazon has been aggressively discounting items and offering free shipping on orders over $25, which has offset some of the losses in revenue.
Ultimately, it is difficult to say for certain whether Amazon is killing Barnes and Noble. However, the evidence does suggest that the company is having a major impact on the bookstore industry, and it is likely that Barnes and Noble will eventually be surpassed by Amazon.