In September of 2017, Thrive Market was acquired by Amazon for an undisclosed amount. This acquisition raised some eyebrows, as it was not announced publicly.
Many people speculated that Amazon was acquiring Thrive Market in order to have a deeper foothold in the healthy living market.
However, after the acquisition was made public, it was revealed that Amazon would not be changing anything about the company. Thrive Market will still operate as is, and customers will be able to continue to purchase items from the site as usual.
Some people are concerned about the fact that Amazon now owns a healthy living marketplace. They worry that Amazon will try to change the site in some way, or that the company will use its power to force vendors to sell only through Amazon.
So far, there has not been any indication that Amazon is planning to change anything about Thrive Market. In fact, the company has made it clear that it plans to keep the site the same.
This is good news, as it shows that Amazon is not planning to use its power to harm the marketplace.
However, it is still unclear what Amazon plans to do with the site. It is possible that the company will use it to expand its healthy living offerings, or that it will use it to compete with other healthy living marketplaces.
We will have to wait and see what Amazon does with the site in the future.
