Burger King recently discontinued their Mac and Cheetos partnership. The decision came as a surprise to many as the two brands had been working together for over a year.
The reasoning behind the partnership’s termination is unclear, but speculation suggests that Burger King may have been unhappy with the performance of the partnership.
Since the partnership was announced, Mac and Cheetos sales have reportedly decreased by 27%. This suggests that Burger King may have been expecting a larger return on their investment.
In any case, Mac and Cheetos no longer have a partnership with Burger King, which may impact future deals.
Despite the failed partnership, Mac and Cheetos remain a popular snack food. In fact, they have even created their own line of products specifically for Burger King.
As long as Mac and Cheetos continue to be a popular choice, it is likely that other brands will attempt to partner with them.
