Burger King is rebranding in order to appeal to a younger, more tech-savvy audience. The new logo, menu, and marketing campaign are all designed to be more contemporary and unique. The goal is to make Burger King more than just a fast food restaurant; the company wants to become a “modern day icon.” The rebranding is part of a larger strategy to increase revenue and market share.
Burger King is hoping to attract more customers who are interested in tech and social media. The company is also hoping to attract more Hispanic customers with its new menu items and marketing campaigns. Overall, the rebranding is a positive step for Burger King, and the company is confident that it will be successful in attracting new customers and growing its market share.
