Dollar General is a discount retailer that primarily sells items under the dollar store brand. The company was founded in 1962 and operates over 13,000 stores in the United States. Dollar General primarily competes with Walmart and Target in the discount retail space. The company has been able to remain competitive by offering lower prices on a variety of items, including food and beverages.
The company has also been able to grow its customer base by offering a variety of convenient customer service features, such as 24-hour checkout and the ability to pick up orders in store. In addition, the company has been able to expand its operations into new markets through acquisition. As of February 2016, Dollar General had a market cap of $16.9 billion.