Regular customers of Taco Bell may be surprised to learn that the chain has discontinued breakfast altogether. The decision was made in order to focus on other areas of the business and to make room for new breakfast items.
The discontinuation of breakfast may have something to do with the fact that Taco Bell’s competitors are already catering to this market. McDonald’s, for example, has a wide variety of breakfast items, while Starbucks has a well-known breakfast menu.
The discontinuation of breakfast may also be a reflection of the changing eating habits of the general population. More and more people are opting to start their day with a quick breakfast instead of a full meal.
This change can be attributed to the fact that people are now more active in the morning and are less likely to sit down for a meal.
The discontinuation of breakfast may not be a permanent decision, however. Taco Bell is currently testing a new breakfast menu that includes items such as breakfast burritos and breakfast tacos.
If this new menu is successful, then it is possible that breakfast will be restored at all Taco Bell locations.
