Tim Hortons has been in the fast food business for over 50 years. The company has a two-fold strategy: 1) to sell coffee and doughnuts; and 2) to create a unique customer experience.
The company has always placed a high importance on customer service. Employees are expected to go above and beyond to make sure customers are happy.
This approach has paid off, as Tim Hortons is one of the leading Canadian fast food chains.
The company has also made a concerted effort to keep its menu fresh. New menu items are regularly added, and popular items are rotated so that customers can always find something new to enjoy.
In terms of branding, Tim Hortons has always been very forward-thinking. The company has always strived to create a unique identity that is recognizable across Canada.
This approach has led to the establishment of many iconic brands, such as Tim Hortons Frosty, Tim Hortons Double Double, and Tim Hortons Honey Frosted Donuts.
The conclusion to this article is that Tim Hortons is a well-oiled machine that has been able to withstand the test of time. The company’s focus on customer service and its commitment to keeping its menu fresh has resulted in a loyal customer base that continues to support the chain.
