Lidl, the German discount supermarket chain, is expanding its reach across the United States. The company has announced plans to open its first store in Virginia, with more locations planned for the East Coast.
Lidl has been aggressively expanding its footprint in Europe and the United States in recent years. The company now has over 10,000 stores in 27 countries.
Lidl’s entry into the United States market is part of a larger trend of European grocery chains expanding their reach into America. Aldi, another German discount supermarket chain, has been operating in the United States for decades and now has over 1,600 stores nationwide. Other European grocery chains such as Lidl’s Swiss rival Migros and the UK’s Tesco have also been expanding their operations in the United States in recent years.
The expansion of European grocery chains into the United States comes as American consumers are becoming more interested in value-oriented retailers. Discount Supermarkets like Lidl and Aldi offer lower prices than traditional grocery stores by selling fewer products and focusing on private label items. These retailers have been growing at a fast pace in Europe and are now starting to gain traction in the United States.
Lidl’s announcement of its expansion into the United States comes as the company is facing increased competition from Amazon in its home market of Germany. Amazon has been aggressively expanding its own grocery business in Germany, which includes both an online marketplace and physical stores. Lidl is hoping that its expansion into the United States will help offset some of the competitive pressure it is facing from Amazon.
Does Lidl have stores in the US?
At present, Lidl does not have any stores in the US, but it has announced plans to open its first store in Virginia.
