Does Target own Vineyard Vines?

It is a common misconception that Target owns Vineyard Vines. While Target does sell Vineyard Vines products, the company is actually owned by its founders, Shep and Ian Murray.

Vineyard Vines was started in 1998 by brothers Shep and Ian Murray. The company is headquartered in Stamford, Connecticut.

Vineyard Vines is a clothing and accessory retailer, specializing in preppy styles.

Target began selling Vineyard Vines products in 2017. However, the two companies are not affiliated with each other. Target is merely a retailer of Vineyard Vines products.

So, no, Target does not own Vineyard Vines.

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