Lidl, the German discount supermarket chain, has been expanding rapidly in the United States over the past few years. The chain now has over 100 stores in the East Coast and plans to have 500 stores open by 2022.
Lidl’s expansion into the United States is a part of the company’s larger international growth strategy. The chain is already well-established in Europe, with over 10,000 stores in 27 countries. Lidl plans to continue its expansion into other countries, including Australia and India.
The company has been aggressive in its expansion into the United States. Lidl opened its first 30 US stores in 2017 and plans to open 50 more stores by the end of 2018. The company has also been investing heavily in advertising and marketing, running ads during the Super Bowl and Academy Awards.
Lidl’s expansion into the United States is part of a larger trend of German discount Supermarkets expanding internationally. Aldi, another German discount supermarket chain, has also been expanding rapidly in the United States. Aldi now has over 1,700 stores in 36 states.
The two companies are similar in many ways. Both are German discount supermarket chains that offer low prices on a limited selection of items. Both companies have been expanding rapidly in the United States in recent years.
However, there are some key differences between the two companies. Lidl is a newer company than Aldi and has fewer stores in the United States. Lidl also offers a wider selection of items than Aldi, including fresh produce, meat, and Seafood. The company has been aggressive in its expansion and plans to continue growing its presence in the United States. So how do you pronounce Lidl? Most Americans say “lee-dul”, but Germans say “lee-del”.
