DoorDash is a food delivery service that allows users to order food from restaurants and food trucks. The company was founded in 2011 and has since expanded to over 1,000 restaurants in the United States and Canada.
In July of this year, DoorDash announced that it would be acquiring food delivery service Sprig. The acquisition was seen as a move to increase DoorDash’s presence in the food delivery market.
However, the acquisition was met with backlash from the food delivery community. Many users felt that the acquisition would lead to the dilution of the brands and the disappearance of original DoorDash delivery drivers.
In the end, the acquisition was finalized and DoorDash continued to operate as a separate brand. However, the backlash from the community has led to DoorDash experiencing a decrease in customer satisfaction ratings.
In October, the company announced that it would be dropping its subscription-based delivery service and would be focusing on its original delivery drivers and restaurants.
Based on the backlash from the acquisition of Sprig, it is questionable whether or not DoorDash is too late in the food delivery market. The acquisition may have lead to the disappearance of original DoorDash delivery drivers and the dilution of the brands, which may have resulted in a decrease in customer satisfaction ratings.
