Lidl, the German discount grocery chain, is expanding to the United States. Lidl US locations will begin popping up on the East Coast in early 2018, with plans to have as many as 100 stores open by mid-2018.
Lidl has been a hit in Europe, where it has more than 10,000 stores in 27 countries. The company is known for its low prices and wide selection of both food and non-food items.
Lidl’s expansion into the United States is part of a larger global strategy. The company has been investing heavily in recent years, with a goal of becoming one of the world’s leading retailers. Lidl US will be headquartered in Arlington, Virginia, and will be led by former Target executive Daniel Schmidt.
Lidl’s arrival on American shores is likely to be met with stiff competition. The discount grocery market is already crowded, with players like Aldi, Trader Joe’s, and Walmart all vying for market share. But Lidl’s track record in Europe suggests that it could be a formidable competitor.
The German discount grocery chain Lidl is expanding to the United States and plans to have 100 stores open by mid-2018. Lidl has been successful in Europe, where it has more than 10,000 stores in 27 countries.
The company is known for its low prices and wide selection of both food and non-food items. Lidl’s expansion into the United States is part of a larger global strategy to become one of the world’s leading retailers.
