In recent years, Safeway has been gradually rebranding itself as Albertsons. The company announced in 2015 that it would be phasing out the Safeway name in favor of Albertsons, and as of 2018, most Safeway stores have been renamed. However, the company has not yet announced any plans to change its name officially.
Albertsons is one of the largest grocery chains in the United States, with 2,200 stores across the country. The company has its roots in Idaho, where it was founded by Joe Albertson in 1939.
Safeway is a much larger grocery chain, with over 1,600 stores across the United States. The two companies merged in 2015, creating a grocery powerhouse.
The decision to rebrand Safeway as Albertsons was likely motivated by several factors. First, Albertsons is a more well-known brand than Safeway.
In addition, the Albertsons brand is associated with higher quality than Safeway. Finally, Albertsons has a stronger presence in key markets like California, where Safeway was not as well-known.
The rebranding of Safeway as Albertsons is nearly complete, but the company has not yet announced any plans to change its name officially. It is possible that the company will eventually adopt the Albertsons name completely, but for now, it remains a powerful force in the grocery industry under its dual brand identity.
