Burger King has been struggling in recent years. In 2012, it reported that sales were down 3%.
This year, the company is projecting that sales will be down 2%.
One factor contributing to Burger King’s struggles is the rise of competitors like McDonald’s and Wendy’s. These fast food giants are able to offer a wider variety of menu items, including healthier selections, which can appeal to a wider range of customers.
Another issue is that Burger King’s core customer base is aging. While the company has tried to attract younger customers by launching versions of its restaurants with more innovative food concepts, these efforts have not been successful.
In conclusion, while Burger King may not be a “dead business,” its future looks uncertain. The company will need to make significant changes if it wants to continue to survive in the face of fierce competition.
