According to Forbes, Dollar General is a “real living brand.” The company has been around since 1954, and has over 8,000 stores across the United States. The company focuses on affordable items and has been able to keep prices low by cutting costs on product packaging and manufacturing. In addition, Dollar General has been able to stay afloat by investing in technology and opening more stores.
The company has also been able to keep up with competition by introducing new products and concepts, such as dollar $1 night, which offers a discount on select items each night. In conclusion, Dollar General is a real living brand that is able to keep prices low and focus on affordable products.
