Dunkin Donuts is facing a lot of closures in the near future, with a total of 122 locations slated to close by the end of 2020. This comes as a huge surprise to many, as Dunkin Donuts is one of the most popular coffee chains in the United States.
But with the rise of Starbucks and other coffee shops, Dunkin Donuts is struggling to keep up.
It’s not just the number of locations that are closing; Dunkin Donuts is also struggling to keep up with the competition in terms of prices and menu items. In order to stay afloat, Dunkin Donuts is resorting to new advertising campaigns that focus on its coffee and donuts, rather than its other offerings.
However, Dunkin Donuts has been able to keep a majority of its locations open, and some are even doing better than before. So while it’s likely that the chain will close a majority of its locations in the near future, it’s not certain that it will be permanently closed.
