The Swedish furniture company Ikea has been in business for over 50 years and has seen its share of UPS and downs. In recent years, Ikea has been facing some serious competition from the online furniture marketplace, especially from companies like sektio.
Sektion is a Swedish startup that sells furniture online and in Ikea stores. The company has been rapidly growing since its inception in 2012, and it now has over 100,000 customers.
Ikea has been facing tough competition from both sektio and other furniture brands like HomeGoods. However, Ikea has managed to keep its market share steady at around 30%.
Despite these challenges, it seems that Ikea is slowly losing its monopoly on the Swedish furniture market. sektio is making significant inroads, and Ikea’s sales growth has slowed in recent quarters.
It’s likely that sektio will eventually replace Ikea as the leading furniture retailer in Sweden. However, Ikea has a long history and loyal customer base, which will make it difficult for sektio to gain a majority of the market.
