Kona Sol is a Target brand. It is a line of clothing and accessories for women, men, and children. The brand was launched in February 2020. Kona Sol is Target’s first private label brand focused on the Hawaiian market.
The brand’s name is a play on the word “solar” and the Hawaiian island of Kaua’i, also known as the Garden Isle. Kaua’i is home to one of the world’s most active volcanoes, Mount Waiʻaleʻale, which means “rippling water” in Hawaiian.
Kona Sol offers a range of garments including T-shirts, tank tops, dresses, swimwear, and cover-ups. The brand’s website describes its mission as “to bring the heat and spirit of Hawaii to everyone who wears our clothes.”
Kona Sol’s clothing is designed to be both stylish and comfortable, with a focus on quality craftsmanship. The brand’s garments are made from sustainable materials such as recycled polyester and organic cotton. Kona Sol is committed to producing clothing that is ethically made and environmentally friendly.
Target has been expanding its private label brands in recent years in an effort to compete with other retailers such as Amazon and Walmart. Private label brands are typically cheaper than name brands, but offer similar quality.
Target’s other private label brands include Cat & Jack, Archer Farms, and Up & Up. Kona Sol is Target’s first private label brand geared towards a specific market niche. The launch of Kona Sol reflects Target’s commitment to appeal to a wider range of customers.
Is Kona Sol a Target brand?
Kona Sol is a Target brand designed specifically for the Hawaiian market. It offers high-quality garments made from sustainable materials at an affordable price point.
Target has been expanding its private label brands in recent years in order to compete with other retailers such as Amazon and Walmart.
