The German supermarket chain Lidl is expanding its U.S. footprint with a new store in Farmingdale, on Long Island. The move is part of Lidl’s aggressive growth strategy in the United States, where it now operates more than 70 stores.
Lidl’s arrival in Farmingdale will be welcomed by many residents who are looking for an alternative to the area’s dominant grocery chains, Walmart and Target. Lidl is known for its low prices and wide selection of both food and non-food items. The store will also offer a convenient option for those who live or work nearby.
Lidl’s expansion into Farmingdale is part of a larger trend of German Supermarkets making inroads into the American market. Aldi, another German chain, has been operating in the United States for decades and now has more than 1,700 stores nationwide. Lidl entered the US market just a few years ago, but has quickly become a major player.
The arrival of Lidl in Farmingdale is sure to shake up the local grocery landscape. It remains to be seen, however, if Lidl can make a dent in the market share of Walmart and Target.
Both companies are much larger than Lidl and have a strong presence on Long Island. But if recent history is any guide, Lidl is likely to give its competitors a run for their money.
