In late 2017, it was reported that Merrell, a shoe and apparel company, was in negotiations to be acquired by Amazon. The deal was reportedly worth $2 billion, but it was not finalized.
On August 16, 2018, it was reported that the deal had been canceled. This raises the question of whether or not Merrell is actually owned by Amazon.
First, it is worth noting that the terms of the canceled deal were not released. Second, it is unclear how much of Merrell’s business is actually conducted through Amazon. Third, it is unclear how much control Amazon would have had over Merrell’s operations.
Fourth, it is not clear how much value Amazon would have added to Merrell. Finally, the deal was canceled less than a year after it was reported, raising the possibility that it may have been canceled for reasons other than Amazon’s actual ownership stake.
