Is Popshelf owned by Dollar General?

Popshelf is a digital product that allows users to create and share their own personalized content. The company was founded in 2013 by entrepreneurs Michael Seibel and Scott Heifetz.

In early 2017, Dollar General acquired Popshelf for an undisclosed amount.

Since Dollar General acquired Popshelf, the company has continued to operate as a standalone entity. However, it is possible that future changes to Dollar General’s business could impact Popshelf’s operations.

For now, it appears that Popshelf is still a valuable asset for the Dollar General brand.

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