Is Rural King and Tractor Supply the same company?
No, Rural King and Tractor Supply are not the same company. Rural King is an American farm and home retail chain while Tractor Supply is an American retailer of rural lifestyle products. Both companies sell similar products, but their Target market and strategic focus are different.
Rural King was founded in 1960 in Mattoon, Illinois, as a rural farm store. Today, the company has over 100 stores across the United States.
Rural King’s focus is on selling equipment, tools, and supplies for farmers and rural homeowners. The company also has a strong online presence, with an e-commerce website and a catalog business.
Tractor Supply was founded in 1938 as a tractor parts supply store. Today, the company has over 1,700 stores across the United States. Tractor Supply’s focus is on selling products for rural lifestyle customers, including farmers, ranchers, and hobbyists. The company also offers a wide range of services, including pet care, livestock feed, and power equipment repair.