The popular home décor brand, Simply Shabby Chic, is said to be discontinuing. The brand was created by Rachel Ashwell and sold to Target in 2013. Since then, the brand has seen a decline in popularity.
Some say that the decline is due to Target’s lack of understanding of the shabby chic aesthetic. Others say that the decline is due to the fact that Simply Shabby Chic’s products are now mass-produced and not handmade like they used to be. Whatever the reason, it seems that Simply Shabby Chic is on its way out.
Target has not officially confirmed that they are discontinuing the brand, but sources say that it is only a matter of time before an announcement is made. This is unfortunate news for fans of the shabby chic aesthetic, as Simply Shabby Chic was one of the most popular brands that embodied this style.
If you are a fan of Simply Shabby Chic, you may want to stock up on your favorite items while you still can. Once Target makes an official announcement, it is likely that Simply Shabby Chic products will be pulled from shelves and will no longer be available for purchase.
