Zinus is an American-based online retailer that sells bed, bath, and home goods. The company was founded in 2006 by two entrepreneurs, Andy Dunn and Jonathan Teo. In 2016, Zinus was acquired by Amazon.com.
Following the acquisition, the Zinus website continued to operate as a separate entity. However, the products and store locations were integrated into Amazon’s existing online store. .
The acquisition raised some eyebrows among the online retail community. Some questioned whether or not Zinus would be able to maintain its independence following the merger with Amazon.
However, the company has continued to operate as a separate entity, with its own branding and website.
The acquisition by Amazon has certainly given Zinus a boost. The company now has access to Amazon’s massive customer base, and Amazon’s marketing and sales resources.
The acquisition has also allowed Zinus to expand into new product categories, and to develop new marketing strategies.
Overall, the acquisition by Amazon has been a success for Zinus. The company has been able to maintain its independence, and to continue to grow its business.
