Brandy Melville is a teen fashion retailer that originated in Italy. The company is now headquartered in Los Angeles, California and has stores across the United States and Europe. Brandy Melville’s Target demographic is girls aged 13-19.
The company offers a wide range of apparel and accessories, including tops, bottoms, dresses, outerwear, swimwear, footwear, and jewelry. Brandy Melville’s style is often described as “effortless cool” and “simple yet chic.” The company has been criticized for only carrying small sizes (most items are only offered in size extra small or small), but they maintain that their clothes are meant to be “oversized and loose-fitting.”
Brandy Melville has become a popular shopping destination for teen girls who are looking for stylish yet affordable clothing. The company’s success is due in part to its ability to appeal to its Target demographic through its stylish and trend-setting designs.
