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What age group does Abercrombie target?

Emily
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Abercrombie & Fitch is an American retailer that focuses on upscale casual wear for young adults. The company was founded in 1892 by David T. Abercrombie and Ezra Fitch and is headquartered in New Albany, Ohio. The company operates over 300 stores across the United States and Canada.

The Target market for Abercrombie & Fitch is young adults ages 18-22. The company’s marketing strategy is to appeal to this age group by using attractive, fit models in its advertising and by playing music in its stores that is popular with this demographic. Abercrombie & Fitch has been criticized for its use of sexualized marketing, which some believe is inappropriate for the younger Target market.

Abercrombie & Fitch’s Target market is young adults ages 18-22.

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Emily
Emily is a content researcher who is passionate about finding and sharing information. She has a keen eye for detail and enjoys delving into the depths of a topic to find the most interesting and relevant information.
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