Lidl is a German discount supermarket chain, based in Neckarsulm, Baden-Württemberg, that operates over 10,000 stores across Europe. It was founded in 1930 by Josef Schwarz.
The name Lidl is an abbreviation of the German words “Lecker” (delicious) and “Dieb” (thief). The company’s slogan is “Der Lidl Spaßmacher” (The Lidl Funmaker).
Lidl has been expanding rapidly since it entered the UK market in 1994, and now has over 650 stores across the country. It has a strong presence in Germany, Austria, Portugal, Spain, the Czech Republic, Slovakia, Greece, Ireland, Romania, Bulgaria, Croatia, Slovenia and Sweden.
What do the letters Lidl stand for?
The letters Lidl stand for “Lecker” (delicious) and “Dieb” (thief).
