Aldi is a German supermarket chain that operates more than 10,000 stores in over 20 countries. The company was founded by brothers Karl and Theo Albrecht in 1946, and today is one of the world’s leading grocery retailers. Aldi’s name is a combination of the Albrecht brothers’ last name and the first two letters of the German word “diskont,” which means “discount.”
Aldi’s business model is based on offering customers high-quality products at low prices. The company does this by keeping its operating costs low and sourcing many of its products directly from manufacturers. Aldi also has a no-frills approach to store design and doesn’t offer many services that are common at other supermarkets, such as loyalty programs or credit cards.
Aldi’s no-frills approach extends to its advertising as well. The company doesn’t spend much on marketing or advertising, preferring instead to let its low prices and high-quality products speak for themselves.
This strategy seems to be working, as Aldi has been growing steadily in recent years. In 2018, the company announced plans to invest $5 billion to expand its U.S. operations and open more than 900 new stores by 2022.
What does Aldi mean in German?
Aldi is a combination of the Albrecht brothers’ last name and the first two letters of the German word “diskont,” which means “discount.”
