Asda is one of the UK’s leading supermarkets, and is part of the global retail giant Walmart. Asda has its own in-house brand of products, and also sells a range of branded products. The company has a strong focus on value for money, and offers a wide range of products at competitive prices.
Asda was founded in 1949 by a group of farmers from Yorkshire, and was originally known as Associated Dairies & Farm Stores Ltd. The company changed its name to Asda Stores Ltd in 1965, and then to Asda Group plc in 1999. The company is headquartered in Leeds, and has over 600 stores across the UK.
Asda is well-known for its “Everyday Low Prices” slogan, and offers a Price Guarantee which promises to refund the difference if shoppers find a cheaper price for the same product elsewhere.
The company also has a strong commitment to sustainability, and has been awarded a number of environmental awards. Asda was ranked as the most sustainable retailer in the UK in 2012 by the Ethical Consumer magazine.
What does GE stand for in Asda?
GE stands for General Electric, which is one of the world’s largest conglomerates. Asda has been owned by Walmart since 1999, when Walmart acquired Asda Group plc for $10 billion.
