Lidl is a German-owned discount supermarket chain with over 10,000 stores in 27 countries. The company was founded in 1930 by Josef Schwarz, and is headquartered in Neckarsulm, Germany.
Lidl’s UK operations are led by CEO Christian Härtnagel, who joined the company in September 2015. The company has a 6.3% share of the UK grocery market, making it the fifth largest supermarket chain in the country.
Lidl operates on a low-cost business model, offering a limited range of own-brand products at low prices. The company has been described as a “pioneer of the no-frills concept of selling food at low prices.”
What does Lidl mean in English?
Lidl is a German word meaning “discount” or “bargain”. The name was chosen to reflect the company’s focus on offering low prices.
Lidl is a German-owned discount supermarket chain which operates on a low-cost business model, offering a limited range of own-brand products at low prices. The company has been described as a pioneer of the no-frills concept of selling food at low prices and its name reflects its focus on offering discounts and bargains.
