Lidl is a German supermarket chain, based in Neckarsulm, that operates over 10,000 stores across Europe. It offers a wide range of own-brand products, including food, non-food items, and has a strong focus on value for money.
The company was founded in 1930 by Josef Schwarz, and today is part of the Schwarz Group, which also owns the Kaufland chain.
Lidl’s name is an abbreviation of the German words “Lecker” (delicious) and “billig” (cheap). The company’s slogan is “Der Lidl Dich lieben wird” (Lidl will make you love it).
Lidl has a simple philosophy – to offer its customers the best possible price for the highest quality products. The company has a no-frills approach to selling, and this has helped it to keep costs down and prices low.
Lidl’s focus on value has made it a popular choice with shoppers looking for a bargain.
What does Lidl stand for? Lidl stands for offering customers the best possible price for the highest quality products. The company’s no-frills approach to selling helps keep costs down and prices low.
