Lidl is a German discount supermarket chain with over 10,000 stores in 27 countries. The company was founded in 1930 by Josef Schwarz, and is currently headquartered in Neckarsulm, Baden-Württemberg, Germany. Lidl operates under the umbrella of Schwarz Gruppe, which also owns the retail chains Handelshof and Kaufland.
Lidl has a simple pricing strategy, offering products at a lower price than its competitors. The company offers a wide range of products, including food, non-food items, and even some luxury products. Lidl also offers a loyalty card which gives customers discounts on certain products.
Lidl is expanding rapidly throughout Europe and is now the fifth largest retailer in the world. The company plans to continue its expansion by opening more stores and launching an online shopping platform in the near future.
What does Lidl stand for in English?
Lidl stands for “Least Idle.”
