Adobe Target is a tool that helps digital marketers personalize content for their audiences. It is part of Adobe’s Experience Manager (AEM) product suite. Target allows marketers to create and deliver personalized content experiences to users across multiple devices and channels.
Adobe Target helps marketers to better understand their audiences through data-driven insights. It also makes it easier to deliver relevant, Targeted content experiences to users. With Target, marketers can create and manage personalized content experiences for users across multiple devices and channels.
Targeted content experiences can help improve customer engagement and loyalty. They can also lead to increased conversion rates and ROI. Adobe Target makes it easy for marketers to create and deliver these experiences, without the need for IT resources or coding skills.
What is Adobe Target in AEM?