Aldi is a German discount supermarket chain founded by brothers Karl and Theo Albrecht in 1946. The company is headquartered in Essen, North Rhine-Westphalia, Germany.
Aldi Nord owns and operates in 17 countries, while Aldi Süd operates in 32. There are approximately 10,000 stores worldwide.
In 1962, the Albrecht brothers split the company into two separate groups, Aldi Nord, based in Essen, and Aldi Süd, based in Mülheim. The two operate independently, each with their own area of operations.
Aldi Nord is responsible for the area north of the Main River; its logo is a yellow/orange lion on a green background. Aldi Süd is responsible for the area south of the Main River; its logo is a blue and white spiral on a red background.
Aldi’s German operations consist of Aldi Nord’s 35 individual regional companies with about 2,500 stores in western, northern, and eastern Germany, and Aldi Süd’s 32 regional companies with 1,600 stores in southern Germany.
What is Aldi known for?
Aldi is best known for its low prices and no-frills approach to supermarket shopping. The company does not accept manufacturer coupons or offer loyalty cards, and it limits store hours and the number of items each customer can purchase to keep costs down.