Burger King has a marketing strategy that centers around two key strategies:
1) appealing to the young and hungry consumer
2) creating an iconic brand
Appealing to the young and hungry consumer
Burger King understands that its Target market is comprised of young, hungry people who are always on the go. To appeal to this Target market, Burger King offers a variety of menu items that are quick and easy to eat.
This includes items like Whopper burgers, fries, and sodas.
Additionally, Burger King emphasizes its value menu. This menu offers customers discounts on items like burgers and fries.
This helps to attract customers who are looking for a cheaper option to satisfy their hunger.
Creating an iconic brand
Burger King understands that it needs to create an iconic brand in order to compete against other fast food restaurants. To do this, Burger King focuses on creating a unique appearance for its restaurants. This includes using a variety of colors and designs in its restaurants.
Additionally, Burger King emphasizes the quality of its food and drinks. This helps to create a sense of quality and value in the minds of consumers.
