What is Lidl called in Austria?

Lidl, the German discount supermarket chain, has a different name in Austria. The company is called Hofer there.

Hofer is a hypermarket chain based in Austria that was founded in 1973. The company operates over 500 stores across the country.

Lidl entered the Austrian market in 2003 and acquired Hofer in 2016. The company has since been rebranding Hofer stores as Lidl.

Lidl is called Hofer in Austria because the company acquired Hofer in 2016 and has been rebranding Hofer stores as Lidl.

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