Lidl is a German multinational discount supermarket chain that operates over 10,000 stores across Europe. It is the fifth-largest retailer in the world by revenue, and the largest in Europe. Lidl has its headquarters in Neckarsulm, Germany, and was founded in 1930 by Josef Schwarz.
Lidl operates under the same business model as other discount supermarkets, such as Aldi and Netto. It offers a small range of mainly own-brand products at low prices. Lidl has a no-frills approach to retailing, with a focus on efficiency and low prices.
Lidl stores are typically located on the outskirts of town centres, and are smaller than traditional Supermarkets. Lidl offers a limited range of products, with a focus on foodstuffs such as fresh produce, meat, dairy, and baked goods.
Lidl’s prices are typically 20-30% lower than those of its rivals. This is made possible by Lidl’s efficient operations and low overhead costs. Lidl also runs special offers and promotions throughout the year, which further reduces prices.
What is so great about Lidl?
The main reason why people love shopping at Lidl is because of the low prices. Lidl is able to offer such low prices because it is a no-frills operation with a focus on efficiency.
It also runs regular special offers and promotions which further reduce prices. For people on a budget, Lidl is the perfect place to do their shopping.
