Roku Inc. (ROKU) operates a platform for streaming digital content. The company offers a range of streaming players that allow users to access Internet-based content, including live and on-demand programming.
Roku also provides Roku TV, a smart TV that runs the Roku operating system. The company was founded in 2002 and is headquartered in Los Gatos, California.
Roku went public in September 2017 and has since seen its stock price rise significantly. The company has a market capitalization of $15.4 billion as of June 2018. Roku’s platform has been adopted by major TV manufacturers such as TCL, Sharp, and Hisense.
Roku’s main competitors are Apple (AAPL), Amazon (AMZN), and Google (GOOGL). Apple offers the Apple TV streaming device, which allows users to access iTunes content, as well as third-party apps such as Netflix and Hulu.
Amazon’s Fire TV is a streaming media player that offers access to Amazon’s Prime Video service, as well as third-party apps such as Netflix and Hulu. Google’s Chromecast is a digital media player that allows users to stream online content from their mobile devices to their TV.
The average price Target for Roku stock is $60.00, which is about 25% higher than the current stock price of $48.00.
