Wendy’s is an American fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio, on January 29, 2006.
As of December 31, 2018, Wendy’s was the world’s third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald’s. On April 24, 2008, the company announced a merger with Tri Square Foods, the owner of Tim Hortons.
Wendy’s marketing strategy is to focus on quality and freshness. The company wants to be known for serving fresh beef that is never frozen.
Wendy’s also emphasizes healthy options, such as salads and wraps. In recent years, the chain has been working to appeal to a younger demographic with its social media presence and advertising campaigns. Wendy’s has also been expanding its international reach.
Wendy’s marketing strategy seems to be paying off. The company has seen positive same-store sales growth in recent quarters.
Wendy’s is also one of the few fast food chains to post positive traffic growth in 2018. The brand is well-positioned for continued success in the coming years.
In conclusion, Wendy’s marketing strategy is focused on quality and freshness. Wendy’s also emphasizes healthy options, such as salads and wraps.
In recent years, the chain has been working to appeal to a younger demographic with its social media presence and advertising campaigns. This strategy seems to be paying off as the company has seen positive same-store sales growth in recent quarters.
