In 2015, Petco changed their logo to a more modern, sleek design. The new logo is black and white with a blue paw print in the middle.
The word “Petco” is written in a sans-serif font. The old logo was multi-colored and had a cartoonish feel to it. The new logo is more streamlined and professional looking.
The Petco logo change was part of a larger rebranding effort that included a new tagline (“. . for your pets”), updated store signage, and refreshed marketing materials. The goal of the rebranding was to make Petco’s image more consistent across all channels and to appeal to a wider range of pet owners.