When did Taco Bell stop using the dog?

Taco Bell has been using the dog since the early 1990s. In 1992, they started using the “Bell Dog” character on their marketing materials. The Bell Dog was a small white terrier who served as the face of the Taco Bell brand. The dog was retired in 2001, and replaced with the “Taco Bell Chihuahua.

” The Chihuahua served as the Taco Bell mascot until 2006, when the company retired it as well. The Bell Dog and the Chihuahua are the only mascots ever used by Taco Bell.

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