Best Buy is a leading retailer for electronics, appliances, and other consumer goods. The company operates over 1,400 stores across the United States, Canada, and Mexico. Best Buy’s Pacific sales region includes stores in Alaska, Hawaii, Oregon, Washington, and California.
Best Buy’s Pacific sales region is its largest sales region, accounting for 26% of the company’s total revenue in fiscal year 2018. The region includes Best Buy’s flagship store in Seattle, as well as its highest-volume store in Honolulu. Best Buy’s Pacific sales region is also home to a number of store formats, including Best Buy Mobile, Best Buy Express, and Best Buy Geek Squad.
Best Buy’s Pacific sales region has been a growth engine for the company in recent years. In fiscal year 2018, the Pacific region generated $11.4 billion in revenue, up 8% from the prior year. Comparably, Best Buy’s overall revenue grew by just 3% during that same period.
Best Buy attributes its strong performance in the Pacific region to a number of factors, including its focus on customer service and its investments in online and mobile capabilities. The company has also benefited from an increase in consumer spending on electronics and appliances in the region.
Looking ahead, Best Buy expects its Pacific sales region to continue to outperform the rest of the company. For fiscal year 2019, Best Buy is forecasting 7-9% revenue growth in the Pacific region, compared to just 3-5% growth for the company as a whole.
