As of September 2018, the CEO of Taco Bell is Brian Niccol. Niccol has been with the company for over 30 years, and has worked his way up from regional manager to CEO. He is responsible for all aspects of the company, from marketing and sales to operations and food quality. Taco Bell relies heavily on Niccol’s guidance to stay afloat in a competitive market. In 2017, the company reported a profit of $1.
8 billion, up from $1.5 billion the year before. Despite this success, Niccol has faced criticism in the past for his company’s aggressive marketing tactics. Nevertheless, Taco Bell is one of the most popular fast food chains in the United States, and Niccol is credited with helping it reach this level of success.
