Who is the target market for Instacart?

Instacart is a grocery delivery service that mainly serves the urban population in the United States. The company was founded in 2013 by two college students, Apoorva Mehta and Max Levchin. At the present time, Instacart operates in 29 U.S.

cities. Instacart also operates in the Netherlands, Belgium, and Canada. The company claims that it has more than 2 million active customer accounts.

Instacart’s Target market is people who live in urban areas and have a relatively large grocery budget. The company has made a point of catering to busy urbanites by offering a variety of delivery options, including home delivery, multiple day delivery, and Instant Pickup.

Instacart also offers a variety of payment options, including Visa, Mastercard, and American Express.

Overall, Instacart appears to be a successful company that has built a loyal customer base. The company has managed to carve out a niche in the grocery delivery market, and it appears to be expanding rapidly.

Given the company’s focus on urban areas, it seems likely that Instacart will continue to grow in popularity.

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