Dollar General is a discount retailer that sells a wide variety of items, including groceries, household items, and clothing. Like most discount retailers, Dollar General prices its items lower than its competitors in order to attract customers.
One reason Dollar General prices its items lower than its competitors is that it does not have the same overhead costs that traditional retailers have. For example, a traditional retailer must pay rent, salaries, and other costs associated with operating a physical store.
Dollar General, on the other hand, can expense these costs, which allows it to offer lower prices to its customers.
Another reason why Dollar General prices its items lower than its competitors is that it does not have the same level of inventory that traditional retailers have. A traditional retailer must order items in advance in order to meet customer demand, which can increase the cost of goods sold.
Dollar General, on the other hand, is able to purchase items in bulk from suppliers, which reduces its inventory costs.
In conclusion, Dollar General prices its items lower than its competitors in order to attract customers and reduce its overhead costs.