Dunkin’ Donuts, Inc. is a global coffee and baked goods company with more than 2,500 restaurants in North America, Europe, Asia Pacific and the Caribbean.
In early 2018, Dunkin’ announced that it would be changing its name to Dunkin’ Brands, Inc. The company cited its new focus on becoming a global brand and its portfolio of Dunkin’ Donuts, Baskin-Robbins, and Mister Donut restaurants as reasons for the name change.
The name change was met with mixed reactions. Some customers were excited to see the company expand its brand and offerings, while others were disappointed that their favorite donut chain would be changing its name. Dunkin’ Brands CEO Nigel Travis said that the company planned to use the new name across all of its restaurants, not just those in the U.
S. Dunkin’ Donuts International, the company’s subsidiary in Europe, will continue to be known as Dunkin’ Donuts.
There are a few reasons why Dunkin’ Donuts chose to change its name. First, the company wanted to emphasize its global brand and its portfolio of restaurants. Dunkin’ Donuts is the world’s largest coffee and baked goods company, and the name change gives the company a more unified look. Dunkin’ Donuts also plans to use the name across all its restaurants, not just in the United States. This will make it easier for customers to identify the chain even if they’re not in the U.S.
Second, Dunkin’ Donuts wants to focus on its coffee and donut offerings. The company is focusing on its Dunkin’ Donuts, Baskin-Robbins, and Mister Donut restaurants, which it believes are its strongest areas. Finally, Dunkin’ Donuts is trying to appeal to a younger generation. The name change is a way of showing that the company is evolving and that it’s looking to be more trendy.
