KFC, a fast food restaurant, has had a logo that has been used for over fifty years. In 2013, the company announced that it was changing its logo to something that better represented the brand. The new logo is a typeface that is more modern and has a more positive message. The company said that the new logo is more in line with the company’s “original chicken purpose” and reflects the “diversity and freshness” of the food.
The company also said that the new logo is easier to remember and is more globally recognized. KFC said that it received positive feedback from customers and employees about the new logo. The conclusion is that the company made a good decision in changing its logo.