Kroger, the nation’s largest grocery chain, announced on July 9 that it has agreed to acquire Harris Teeter, the fourth-largest grocery chain in the United States. Kroger’s rationale for acquiring Harris Teeter is twofold.
First, Kroger believes that Harris Teeter will complement its existing stores, providing an additional source of food for Kroger customers. Second, Kroger believes that Harris Teeter’s strong brand will help it grow in an increasingly competitive grocery market.
Kroger’s acquisition of Harris Teeter is likely to be a welcomed addition to the grocery market. Harris Teeter has a strong brand and is well-known within the United States. Kroger’s acquisition of Harris Teeter is also likely to help Kroger compete against other large grocery chains, such as Walmart and Amazon.
com. Kroger’s acquisition of Harris Teeter is likely to be a success, and is likely to help the company grow in the near future.
